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Social Media Marketing and SEO

October 14, 2010 seo No Comments

Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can virally market your website through the “buzz” that can be created. When something interesting, cool, or unique is being talked about in “all the right places,” it can certainly provide a boost in website traffic. We search marketers tend to hang out in numerous online and offline communities where it’s easy to promote our own products and services, yet I can’t help wondering if our view of Web marketing is skewed because of this. Are potential B2B clients and even B2C customers spending time at Digg? Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves? And what about other industries? Is there a Sphinn equivalent for developers of product lifecycle management software? Are there groups of people online comparing the various brands of auto parts? Are there really people seeking out articles on these topics? Perhaps. And if so, we’d be remiss not to promote our clients’ websites in those spaces. But is this search marketing? Or is it simply online marketing? Arguably, it becomes search marketing when it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign. True link popularity comes from having something worth linking to, not something you’ve asked your insulated group of cronies to link to. Certainly, the boost in direct traffic that a site can gain when …Continue Reading

Small Business Network Marketing (Facebook)

October 14, 2010 Uncategorized No Comments

Social network marketing can be intimidating but it is something that online entrepreneurs can handle themselves by acquiring proper skills and tools. Five years ago, making money online was new territory. Few blogs existed on the subject, very few marketers knew how to commercialize services such as AdSense pay-per-click and affiliate marketing networks, and even fewer foresaw the massive explosion in blogs used to make money online that was soon to happen.  Today, the scenario is completely different. As an online marketer, it is almost impossible to go a day without seeing a new “make money online” blog pop up. They are everywhere, their value is mixed, and the vast majority exist solely as a vehicle for making money out of pay-per-click advertisements, selling online advertising space, and pushing affiliate products. While there are diamonds in the mix, they are few and far between, far outweighed by the low quality content.  Unfortunately, social network marketing seems to be traveling in the same direction. There is a lot of value in social media – the best internet marketing specialists know it – and that has not stopped gurus and professional internet marketing consultants from popping up to tell amateur online marketers that they need their help, their products, and more commonly, their services. In truth, there are a few reasons why online entrepreneurs shouldn’t be intimidated by the concept of social network marketing. Two of the most important reasons are discussed below: Social Network Marketing Has a Sharp Learning Curve, But …Continue Reading

 

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